Social action as the control of affect

Abstract When defining their immediate situations, people characterize themselves and others by social identities like doctor and patient, evoking sentiments that serve as guidelines for interpreting and creating events in the given situation. In particular, the assigned identities recall notions of how good, how powerful, and how lively each person is fundamentally. When events deflect feelings away from these sentiments, new events are conceived and ordinarily implemented to move feelings back toward the fundamental values. Thus, theoretically, social behavior and transient feelings form a control system with fundamental sentiments as reference signals. Interpersonal conflicts sometimes lead to events that a person cannot comprehend as sentiment confirming. This invokes redefinitions of situations, a higher order control that changes reference signals. Empirically derived formulas describing affective reactions to events have been elaborated into a mathematical model representing all of these processes. Data on a large number of social identities and behaviors have been collected to permit simulations using the model. Illustrations show that this theory of social action permits concrete, plausible analyses of social interactions, role relationships, and social reactions to deviance. Simulations of group dynamics in organizational contexts conceivably could provide guidelines for changing group functioning and for establishing social structures without historical precedent.