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COmputer and experimental simulation of triad decision making
Author(s) -
Hart Edward W.,
Sung Yong H.
Publication year - 1976
Publication title -
behavioral science
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.371
H-Index - 45
eISSN - 1099-1743
pISSN - 0005-7940
DOI - 10.1002/bs.3830210608
Subject(s) - group decision making , preference , conceptualization , social psychology , psychology , concordance , triad (sociology) , group (periodic table) , similarity (geometry) , computer science , artificial intelligence , mathematics , statistics , medicine , chemistry , organic chemistry , psychoanalysis , image (mathematics)
A computer simulation of triad decision making was performed which examined four system variables that may affect the group members' satisfaction with the group decision and the groups' difficulty in reaching the decision. These variables were: (1) the decision rule used, (2) the relative similarity of the individual member's initial preference position to the group decision, (3) the initial concordance of the group members' preferences, and (4) the group members' preference strengths. Ego involvement, from Sherif s social judgment theory of attitudes, was found to be a plausible process through which individual preference can influence group decision. This conceptualization of the incorporation of individual preference strength in the group decision was contrasted with the approach of Coleman's theory of collective decisions. The results of the computer simulation were compared to the results from an experimental simulation of triad decision making obtained by Sung and Castore. Differences and similarities in the two results and their implications for understanding group decision making were discussed and explained.