Premium
Decision making and learning: A simulated marketing manager
Author(s) -
Robertson Gary N.,
Fernald C. Geoffrey E.,
Myers John G.
Publication year - 1970
Publication title -
behavioral science
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.371
H-Index - 45
eISSN - 1099-1743
pISSN - 0005-7940
DOI - 10.1002/bs.3830150412
Subject(s) - competitor analysis , rule of thumb , heuristic , computer science , marketing , management science , artificial intelligence , knowledge management , operations research , business , economics , engineering , algorithm
This paper presents the results of a computerized adaptive learning model. The learner in this case is a hypothetical marketing manager competing with two competitors in a common market. The model is free of heuristic rules‐of‐thumb and relies instead on a search procedure which updates current decisions based on decisions made and experiences realized in the past. It is adaptable to other learning environments in addition to that given in this paper.