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Preference for different amounts of visual complexity
Author(s) -
Vitz Paul C.
Publication year - 1966
Publication title -
behavioral science
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.371
H-Index - 45
eISSN - 1099-1743
pISSN - 0005-7940
DOI - 10.1002/bs.3830110204
Subject(s) - preference , degree (music) , psychology , cognitive psychology , mathematics , statistics , physics , acoustics
In this article are reported two studies carried out to test the hypothesis that subjects prefer a specific degree of visual complexity. Angular patterns of increasing complexity were presented to subjects. Results of these tests showed that the average curve of preference increased up to a moderate degree of complexity and then decreased.
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