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How Boards & Board Members Can Leverage Social Media to Promote their Organization's Mission
Author(s) -
Dyak Kristin
Publication year - 2020
Publication title -
board leadership
Language(s) - English
Resource type - Journals
eISSN - 1542-7862
pISSN - 1061-4249
DOI - 10.1002/bl.30174
Subject(s) - leverage (statistics) , agency (philosophy) , social media , public relations , business , marketing , management , social media marketing , sociology , political science , digital marketing , economics , computer science , law , social science , machine learning
Kristin Dyak is digital marketing director at The Cyphers Agency, an integrated marketing and PR firm based outside of Washington, D.C. In this article, she discusses how board members can not only ensure their organization is effectively promoting its mission on social media, but also to do so themselves.