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Remove the Guesswork of the Human Behavior Behind Corporate Governance
Author(s) -
Massie Hugh
Publication year - 2019
Publication title -
board leadership
Language(s) - English
Resource type - Journals
eISSN - 1542-7862
pISSN - 1061-4249
DOI - 10.1002/bl.30137
Subject(s) - champion , corporate governance , atlanta , simple (philosophy) , management , political science , business , law and economics , economics , law , epistemology , history , philosophy , metropolitan area , archaeology
Hugh Massie is the CEO and founder of Atlanta‐based DNA Behavior International and a champion of the practical application of behavioral insights. In this article, he discusses how the use of simple, reliable, and scalable discovery tools could reveal behavioral insights that give an organization's leaders a predictive edge in corporate governance.