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Improving biotechnology communication
Author(s) -
Weitze MarcDenis,
Pühler Alfred
Publication year - 2013
Publication title -
biotechnology journal
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.144
H-Index - 84
eISSN - 1860-7314
pISSN - 1860-6768
DOI - 10.1002/biot.201300182
Subject(s) - science communication , microbiology and biotechnology , objectivity (philosophy) , political science , dialog box , engineering ethics , politics , public relations , sociology , engineering , biology , law , science education , computer science , philosophy , epistemology , world wide web
Successful dialog between science and the public is vital for the development and introduction of new technologies. The National Academy of Science and Engineering in Germany has analysed experiences gained from controversies and communication strategies surrounding green genetic engineering and other fields of biotechnology, from a communications and social science viewpoint, as well as a historical perspective. From this, recommendations on how to communicate biotechnology in the future, with objectivity and balance, have been derived.