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Separating the wheat from the chaff: does discriminating between diagnostic and nondiagnostic information eliminate the dilution effect?
Author(s) -
Kemmelmeier Markus
Publication year - 2004
Publication title -
journal of behavioral decision making
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.136
H-Index - 76
eISSN - 1099-0771
pISSN - 0894-3257
DOI - 10.1002/bdm.473
Subject(s) - dilution , perception , control (management) , cognitive psychology , computer science , psychology , artificial intelligence , physics , thermodynamics , neuroscience
The dilution effect refers to the finding that judgments are often unduly influenced by nondiagnostic information, producing regressive judgment. Because the dilution effect is a problem in various domains, strategies to control the impact of nondiagnostic information were explored by drawing on a perceptual and a conversational account of the dilution effect. Three experiments ( n = 259) demonstrate that explicit instructions to discriminate between diagnostic and nondiagnostic information did not reduce the dilution effect. Rather, consistent with a perceptual explanation but not consistent with a conversational explanation, the dilution effect disappeared only when participants engage in perceptual control, that is, when they actively remove nondiagnostic pieces of information before making a judgment. Copyright © 2004 John Wiley & Sons, Ltd.