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Bigger is better: the influence of physical size on aesthetic preference judgments
Author(s) -
Silvera David H.,
Josephs Robert A.,
Giesler R. Brian
Publication year - 2002
Publication title -
journal of behavioral decision making
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.136
H-Index - 76
eISSN - 1099-0771
pISSN - 0894-3257
DOI - 10.1002/bdm.410
Subject(s) - preference , psychology , object (grammar) , cognitive psychology , social psychology , paired comparison , statistics , artificial intelligence , computer science , mathematics
Abstract The hypothesis that the physical size of an object can influence aesthetic preferences was investigated. In a series of four experiments, participants were presented with pairs of abstract stimuli and asked to indicate which member of each pair they preferred. A preference for larger stimuli was found on the majority of trials using various types of stimuli, stimuli of various sizes, and with both adult and 3‐year‐old participants. This preference pattern was disrupted only when participants had both stimuli that provided a readily accessible alternative source of preference‐evoking information and sufficient attentional resources to make their preference judgments. Copyright © 2002 John Wiley & Sons, Ltd.