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The impact of using forced decision‐making strategies on post‐decisional confidence
Author(s) -
Zakay Dan,
Tsal Yehoshua
Publication year - 1993
Publication title -
journal of behavioral decision making
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.136
H-Index - 76
eISSN - 1099-0771
pISSN - 0894-3257
DOI - 10.1002/bdm.3960060104
Subject(s) - preference , psychology , cognition , two alternative forced choice , function (biology) , cognitive psychology , cognitive strategy , statistics , neuroscience , mathematics , evolutionary biology , biology
The impact of motivational and cognitive factors on post‐decisional confidence (PDC) level was tested in two experiments. In the first experiment, subjects were first identified as having an intuitive preference toward using either a compensatory or a noncompensatory decision strategy and later on were forced to use either a compatible or a non‐compatible strategy. PDC level decreased after using a noncompensatory strategy, and the decrease was higher when it was a noncompatible strategy. In a second experiment, subjects received feedback about their preferred strategy but were not later forced to use any specific strategy. Most subjects continued to utilize their preferred strategy and PDC level was not changed. Overall, intuitive PDC was not found to be sensitive to differences between compensatory and noncompensatory strategies. The result suggested that PDC is a function of an internal cost‐benefit analysis which includes both cognitive and motivational factors.