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Once numbers are in, analyze board contributions to Giving Tuesday campaigns
Publication year - 2021
Publication title -
board and administrator for administrators only
Language(s) - English
Resource type - Journals
eISSN - 1949-3215
pISSN - 1525-7878
DOI - 10.1002/ban.31208
Subject(s) - covid-19 , event (particle physics) , point (geometry) , pandemic , on board , political science , public relations , operations research , history , engineering , mathematics , medicine , physics , geometry , quantum mechanics , disease , archaeology , pathology , infectious disease (medical specialty)
Final numbers are still being tabulated, but initial estimates show that Giving Tuesday 2020 was a huge hit, with some $2.47 billion in donations made by U.S. donors during this increasingly important annual giving event. That marks a 25% increase over 2019 numbers. And that's not even counting the $503 million or so that was raised online through Giving Tuesday Now, a special campaign that took place in May to address the economic impact of the COVID‐19 pandemic. Whether your individual organization sees this level of support or not, experts say, it's important to analyze the data and see what aspects of your Giving Tuesday campaign were effective and where things could be improved. And a good starting point on this journey is with your board.