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Many ways directors can help their organizations with brand‐building
Publication year - 2020
Publication title -
board and administrator for administrators only
Language(s) - English
Resource type - Journals
eISSN - 1949-3215
pISSN - 1525-7878
DOI - 10.1002/ban.31193
Subject(s) - enthusiasm , passion , variety (cybernetics) , corporate governance , public relations , business , nonprofit organization , management , political science , psychology , computer science , social psychology , finance , artificial intelligence , economics , psychotherapist
People serve on nonprofit boards of directors for a variety of reasons, but nearly all feel enthusiasm for the mission of the organization. Yet, many directors struggle to tell the story behind their passion, according to Dr. Linda Henman, board consultant and author of several books on board governance and development.