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Improving Public Perceptions of Tap Water
Author(s) -
Junker Matthew,
Carpenter Adam T.
Publication year - 2021
Publication title -
journal ‐ american water works association
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.466
H-Index - 74
eISSN - 1551-8833
pISSN - 0003-150X
DOI - 10.1002/awwa.1692
Subject(s) - outreach , tap water , demographics , perception , business , marketing , public relations , environmental planning , psychology , geography , engineering , political science , sociology , economics , environmental engineering , economic growth , demography , neuroscience
Key Takeaways A 2020 AWWA survey explored the US public's perceptions of drinking water, sampling a range of demographics to get a comprehensive picture. Overall confidence in tap water is positive, but the water sector must address some issues to increase public trust and understanding of water systems. Communication is a powerful tool. A water utility in Pennsylvania took cues from other utilities to strengthen its customer outreach channels.