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“Quality Water Matters” Resonates Amid Uncertainty About Emerging Contaminants
Author(s) -
Steglitz Brian,
Goetz Melanie K.
Publication year - 2020
Publication title -
journal ‐ american water works association
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.466
H-Index - 74
eISSN - 1551-8833
pISSN - 0003-150X
DOI - 10.1002/awwa.1536
Subject(s) - water utility , key (lock) , quality (philosophy) , business , public relations , water contamination , water quality , environmental planning , water supply , political science , computer security , computer science , engineering , contamination , environmental engineering , geography , ecology , philosophy , epistemology , biology
Key Takeaways When a complex subject such as emerging contaminants is presented to the public, it's essential that community officials and utility staff maintain customers’ trust through transparent, timely, clear communication. Unless utility staff or city officials take the first steps to communicate with concerned customers about water quality, messages can be quickly misconstrued. In Michigan, the City of Ann Arbor developed a branding and communication strategy to ensure that residents were armed with knowledge about the water utility's decisions and actions.