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Analysis of Water Utility Websites Reveals Missed Opportunities
Author(s) -
Vedachalam Sridhar,
Kirchoff Matthew
Publication year - 2020
Publication title -
journal ‐ american water works association
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.466
H-Index - 74
eISSN - 1551-8833
pISSN - 0003-150X
DOI - 10.1002/awwa.1465
Subject(s) - water utility , social media , business , key (lock) , equity (law) , public health , environmental economics , public relations , marketing , advertising , water supply , internet privacy , environmental planning , computer science , economics , medicine , world wide web , engineering , computer security , environmental science , political science , environmental engineering , nursing , law
Key Takeaways Websites of randomly selected water utilities were evaluated using criteria based on measures of public health and equity. Most of the websites surveyed adequately provided content but did not score well in customer accessibility or social media presence. Water utilities can take steps to improve communication with the public, better promote public health, and build consumer trust.