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The Value of Survey‐Informed Communication Planning
Author(s) -
Snyder Karen P.,
Lamar Adriana P.,
Campbell James
Publication year - 2019
Publication title -
journal ‐ american water works association
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.466
H-Index - 74
eISSN - 1551-8833
pISSN - 0003-150X
DOI - 10.1002/awwa.1410
Subject(s) - outreach , agency (philosophy) , plan (archaeology) , key (lock) , data collection , business , strategic planning , value (mathematics) , public relations , process management , environmental planning , environmental resource management , marketing , computer science , political science , geography , sociology , environmental science , social science , archaeology , machine learning , law , computer security
Key Takeaways Survey research is a powerful tool to assess customers’ needs; using it effectively will depend on local conditions and your strategic plan. Early data collection can identify questions, concerns, or misperceptions and inform effective, targeted communication moving forward. Three water agency case studies offer approaches for community outreach to best inform communication planning.