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Comment on market response models and marketing practice
Author(s) -
Rademaker Douwe
Publication year - 2005
Publication title -
applied stochastic models in business and industry
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.413
H-Index - 40
eISSN - 1526-4025
pISSN - 1524-1904
DOI - 10.1002/asmb.585
Subject(s) - harmony (color) , citation , international marketing , library science , marketing , operations research , computer science , sociology , business , mathematics , art , visual arts