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Rejoinder for the proper interpretation of sales promotion effects: supplement elasticities with absolute sales effects
Author(s) -
van Heerde Harald J.
Publication year - 2005
Publication title -
applied stochastic models in business and industry
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.413
H-Index - 40
eISSN - 1526-4025
pISSN - 1524-1904
DOI - 10.1002/asmb.580
Subject(s) - promotion (chess) , interpretation (philosophy) , citation , sales promotion , marketing , economics , advertising , management , computer science , library science , sales management , business , law , political science , politics , programming language
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