Premium
Comment on the proper interpretation of sales promotion effects: supplement elasticities with absolute sales effects
Author(s) -
Wilms Tom J. M.
Publication year - 2005
Publication title -
applied stochastic models in business and industry
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.413
H-Index - 40
eISSN - 1526-4025
pISSN - 1524-1904
DOI - 10.1002/asmb.579
Subject(s) - promotion (chess) , market share , interpretation (philosophy) , sales promotion , advertising , marketing , business , economics , law , political science , philosophy , sales management , linguistics , politics
Accelerating Research
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom
Address
John Eccles HouseRobert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom