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Retail assortment, shelf and stockout management: issues, interplay and future challenges
Author(s) -
Campo Katia,
Gijsbrechts Els
Publication year - 2005
Publication title -
applied stochastic models in business and industry
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.413
H-Index - 40
eISSN - 1526-4025
pISSN - 1524-1904
DOI - 10.1002/asmb.574
Subject(s) - stockout , interdependence , computer science , key (lock) , operations research , data science , process management , management science , marketing , business , risk analysis (engineering) , economics , sociology , computer security , engineering , social science
Starting from a brief literature review, this paper identifies key issues for future research in three related category management (CM) decision areas: assortment, shelf and stockout management. It elaborates on the interdependencies between the three CM issues, underscoring the need for a more integrated research approach. A common framework is presented of factors mediating and moderating consumer reactions to CM changes, which may provide guidelines for future research on reaction heterogeneity. The paper concludes with a discussion of the methodological challenges to be faced, ranging from advanced data collection procedures, over the development of more ingenious model structures, to the design of more powerful estimation and optimization routines. Copyright © 2005 John Wiley & Sons, Ltd.