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Rejoinder for advertising response models with managerial impact: an agenda for the future
Author(s) -
Vakratsas Demetrios
Publication year - 2005
Publication title -
applied stochastic models in business and industry
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.413
H-Index - 40
eISSN - 1526-4025
pISSN - 1524-1904
DOI - 10.1002/asmb.571
Subject(s) - citation , bridging (networking) , computer science , citation impact , library science , operations research , sociology , mathematics , computer network
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