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Current issues and a ‘wish list’ for conjoint analysis
Author(s) -
Bradlow Eric T.
Publication year - 2005
Publication title -
applied stochastic models in business and industry
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.413
H-Index - 40
eISSN - 1526-4025
pISSN - 1524-1904
DOI - 10.1002/asmb.559
Subject(s) - wish , conjoint analysis , statement (logic) , computer science , marketing , marketing research , public relations , sociology , operations research , business , economics , political science , preference , law , engineering , anthropology , microeconomics
Abstract Conjoint analysis is one of the most celebrated tools in Marketing, and its widespread use (not just widespread publication history) has been one of the greatest success stories in Marketing/Business of the academic and practitioner interface. In this article, I provide a wish‐list, of sorts, summarizing current cutting‐edge research that is trying to fill some holes, and other issues that I ‘wish’ were trying to be filled. By literally using a list‐like statement, current answer, and wish‐list format for this article, I hope to provide guidance to both academics and practitioners as to the areas for future important conjoint research. Copyright © 2005 John Wiley & Sons, Ltd.