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Segmenting hashtags and analyzing their grammatical structure
Author(s) -
Çelebi Arda,
Özgür Arzucan
Publication year - 2018
Publication title -
journal of the association for information science and technology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.903
H-Index - 145
eISSN - 2330-1643
pISSN - 2330-1635
DOI - 10.1002/asi.23989
Subject(s) - computer science , parsing , natural language processing , segmentation , artificial intelligence , context (archaeology) , feature (linguistics) , market segmentation , noun phrase , verb , noun , sentiment analysis , linguistics , paleontology , philosophy , marketing , business , biology
Originated as a label to mark specific tweets, hashtags are increasingly used to convey messages that people like to see in the trending hashtags list. Complex noun phrases and even sentences can be turned into a hashtag. Breaking hashtags into their words is a challenging task due to the irregular and compact nature of the language used in Twitter. In this study, we investigate feature‐based machine learning and language model (LM)‐based approaches for hashtag segmentation. Our results show that LM alone is not successful at segmenting nontrivial hashtags. However, when the N‐best LM‐based segmentations are incorporated as features into the feature‐based approach, along with context‐based features proposed in this study, state‐of‐the‐art results in hashtag segmentation are achieved. In addition, we provide an analysis of over two million distinct hashtags, autosegmented by using our best configuration. The analysis reveals that half of all 60 million hashtag occurrences contain multiple words and 80% of sentiment is trapped inside multiword hashtags, justifying the need for hashtag segmentation. Furthermore, we analyze the grammatical structure of hashtags by parsing them and observe that 77% of the hashtags are noun‐based, whereas 11.9% are verb‐based.