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F acebook apps and tagging: The trade‐off between personal privacy and engaging with friends
Author(s) -
Wisniewski Pamela,
Xu Heng,
Lipford Heather,
BelloOgunu Emmanuel
Publication year - 2015
Publication title -
journal of the association for information science and technology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.903
H-Index - 145
eISSN - 2330-1643
pISSN - 2330-1635
DOI - 10.1002/asi.23299
Subject(s) - internet privacy , personally identifiable information , privacy policy , information privacy , world wide web , business , psychology , computer science , computer security
The use of social network sites offers many potential social benefits, but also raises privacy concerns and challenges for users. The trade‐off users have to make between using sites such as F acebook to connect with their friends versus protecting their personal privacy is not well understood. Furthermore, very little behavioral research has focused on how personal privacy concerns are related to information disclosures made by one's friends. Our survey study of 116 F acebook users shows that engaging with friends through tagging activity and third‐party application use is associated with higher levels of personal F acebook usage and a stronger emotional attachment to F acebook. However, users who have high levels of personal privacy concern and perceive a lack of effectiveness in F acebook's privacy policies tend to engage less frequently in tagging and app activities with friends, respectively. Our model and results explore illustrate the complexity of the trade‐off between privacy concerns, engaging with friends through tagging and apps, and F acebook usage.