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Understanding review helpfulness as a function of reviewer reputation, review rating, and review depth
Author(s) -
Chua Alton Y.K.,
Banerjee Snehasish
Publication year - 2015
Publication title -
journal of the association for information science and technology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.903
H-Index - 145
eISSN - 2330-1643
pISSN - 2330-1635
DOI - 10.1002/asi.23180
Subject(s) - helpfulness , reputation , function (biology) , psychology , applied psychology , social psychology , sociology , social science , evolutionary biology , biology
This article examines review helpfulness as a function of reviewer reputation, review rating, and review depth. In drawing data from the popular review platform A mazon, results indicate that review helpfulness is positively related to reviewer profile and review depth but is negatively related to review rating. Users seem to have a proclivity for reviews contributed by reviewers with a positive track record. They also appreciate reviews with lambasting comments and those with adequate depth. By highlighting its implications for theory and practice, the article concludes with limitations and areas for further research.