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Understanding information and communication technology behavioral intention to use: Applying the UTAUT model to social networking site adoption by young people in a least developed country
Author(s) -
Kaba Bangaly,
Touré Bakary
Publication year - 2014
Publication title -
journal of the association for information science and technology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.903
H-Index - 145
eISSN - 2330-1643
pISSN - 2330-1635
DOI - 10.1002/asi.23069
Subject(s) - unified theory of acceptance and use of technology , context (archaeology) , psychology , psychosocial , sample (material) , social influence , social network (sociolinguistics) , destinations , internet privacy , computer science , applied psychology , social psychology , knowledge management , marketing , world wide web , social media , business , tourism , geography , chemistry , archaeology , chromatography , psychiatry
According to many studies, social network sites ( SNS ) have become some of the most popular online destinations. It has been pointed out that very little is known about the psychosocial variables that predict people's use of these websites. In this article, our general objective is to understand behavioral intentions to use SNS employing the well‐known unified theory of acceptance and use of technology ( UTAUT ), which has been validated in a number of studies. Data were collected through a questionnaire survey from a final sample of 1,039 social networking website users in A frica. We have shown that there are contexts, such as the African context, in which the UTAUT does not hold up. Explanations are provided to support the findings.