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Selling Innovations Like Soap: The Interactive Systems Framework and Social Marketing
Author(s) -
McAlindon Kathryn
Publication year - 2017
Publication title -
american journal of community psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.113
H-Index - 112
eISSN - 1573-2770
pISSN - 0091-0562
DOI - 10.1002/ajcp.12157
Subject(s) - social marketing , business , marketing , dissemination , health psychology , soap , social media , focus (optics) , public relations , public health , computer science , world wide web , political science , medicine , telecommunications , physics , nursing , optics
Highlights Many dissemination/implementation frameworks, including the ISF, focus primarily on implementation. Social marketing, like dissemination, aims to communicate knowledge and behavior change. Social marketing supplements frameworks like the ISF by communicating and promoting change. Social marketing can improve the understanding of strategic communication in dissemination.