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Beef cattle farmers’ marketing preferences for selling local beef
Author(s) -
DeLong Karen L.,
Jensen Kimberly L.,
Griffith Andrew P.,
McLeod Elizabeth
Publication year - 2018
Publication title -
agribusiness
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.57
H-Index - 43
eISSN - 1520-6297
pISSN - 0742-4477
DOI - 10.1002/agr.21579
Subject(s) - marketing , multinomial logistic regression , business , product (mathematics) , beef cattle , consumer demand , agribusiness , certification , agricultural science , agricultural marketing , agriculture , economics , marketing management , relationship marketing , market economy , ecology , geometry , mathematics , management , environmental science , machine learning , biology , computer science , genetics
To meet the growing consumer demand for local foods, there has been increased interest by farmers to produce local foods. One facet of meeting this demand is how farmers may prefer to market their locally produced products. In this study, we examine beef cattle farmers’ marketing preferences for selling a Tennessee Certified Beef product. Data from a 2016 Tennessee beef cattle farmer survey ( n = 428) was used to estimate a multinomial logit model of the probability of farmers preferring a particular marketing arrangement. The most commonly selected marketing arrangement was a farmer cooperatively owned processing facility (43%), followed by a beef marketing cooperative (39%), and private contracting of finished cattle to a third party for slaughter (18%). Factors influencing participation in the specific marketing arrangements included farmer and farm characteristics, risk preferences, and location.