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Marketing contracts and risk management for cereal producers
Author(s) -
Roussy Caroline,
Ridier Aude,
Chaib Karim,
Boyet Marie
Publication year - 2018
Publication title -
agribusiness
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.57
H-Index - 43
eISSN - 1520-6297
pISSN - 0742-4477
DOI - 10.1002/agr.21549
Subject(s) - econlit , marketing , diversification (marketing strategy) , hedge , production (economics) , risk management , business , portfolio , contract farming , market risk , economics , forward contract , preharvest , futures contract , financial economics , microeconomics , finance , ecology , postharvest , medline , political science , horticulture , law , biology
French specialized durum wheat farmers are subject to market risks (price volatility), production risks (fluctuating quality and yields), and an increasingly restrictive regulatory environment (limits on inputs). The purpose of this paper is to gain a more in‐depth understanding of the strategies used by those farmers to manage these risks by analysing portfolio strategies in marketing methods and in production decisions. The findings show that three main categories of marketing methods can be adopted in different proportions: forward contracts, average price contracts and spot market selling. A hundred farmers are surveyed in South‐West France. An empirical analysis of the determinants of their marketing methods show that risk perceptions and the farmer's level of education influence the choice to sign a preharvest contract for part of their production. In addition, agricultural diversification is negatively correlated with the choice to use forward contracts to hedge against market risk. [EconLit citations: Q13, L24, C24].