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A Shameless Pitch for Quantitative Marketing
Author(s) -
Richards Dr. Timothy J.
Publication year - 2015
Publication title -
agribusiness
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.57
H-Index - 43
eISSN - 1520-6297
pISSN - 0742-4477
DOI - 10.1002/agr.21438
Subject(s) - agribusiness , commodity , marketing , food marketing , economics , business , microeconomics , agriculture , market economy , ecology , biology
At least half of the food sold in the United States is sold through some form of retail outlet. Understanding retail demand, therefore, is critical to understanding some of the most important issues facing U.S. agribusinesses today. Retail demand models, however, are fundamentally different from the commodity demand models used extensively in the agribusiness literature. In this letter, I outline the features of retailing, and their implications for modeling the retail demand for food.