Premium
“Rationally Local”: Consumer Participation in Alternative Food Chains
Author(s) -
Cembalo Luigi,
Lombardi Alessia,
Pascucci Stefano,
Dentoni Domenico,
Migliore Giuseppina,
Verneau Fabio,
Schifani Giorgio
Publication year - 2015
Publication title -
agribusiness
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.57
H-Index - 43
eISSN - 1520-6297
pISSN - 0742-4477
DOI - 10.1002/agr.21419
Subject(s) - transaction cost , demographics , database transaction , marketing , food chain , business , taste , affect (linguistics) , chain (unit) , economics , microeconomics , food science , psychology , sociology , computer science , paleontology , chemistry , demography , physics , communication , astronomy , biology , programming language
Why are consumers increasingly participating in alternative food chains to co‐produce and distribute foods with farmers? In this paper, values and food‐related lifestyles, as well as transaction costs and socio‐demographics, are used to analyze consumer participation in alternative food chains in Italy. Using a simultaneous system of equations, a model with instrumental variables is implemented to measure the relationships between values and food‐related lifestyles, and between the latter and participation in an alternative food chain. Our results show that Italian participants in alternative food chains have the profile of rational shoppers who typically look at price and taste criteria. Although transaction costs do not affect participation directly, they do so through food‐related lifestyles.