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The Direct or Indirect Exporting Decision in Agri‐food Firms
Author(s) -
FernándezOlmos Marta,
DíezVial Isabel
Publication year - 2013
Publication title -
agribusiness
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.57
H-Index - 43
eISSN - 1520-6297
pISSN - 0742-4477
DOI - 10.1002/agr.21360
Subject(s) - business , industrial organization , product (mathematics) , quality (philosophy) , channel (broadcasting) , marketing , microeconomics , economics , computer science , computer network , philosophy , geometry , mathematics , epistemology
ABSTRACT Selecting an export channel is one of the most important strategic decisions for any exporting agri‐food firm. This paper presents a unified theoretical framework, integrating the two decisions (i.e., the export decision itself and the export channel decision) by jointly examining the effects of 1) intangible resources, 2) product quality, 3) firm size, and 4) international experience on the probabilities of these decisions. Our findings, obtained by analyzing the export behavior of 177 firms in the DOC Rioja (Spain) wine industry, can help policy‐makers understand how they should promote exports and the export channels for agri‐food firms. [JEL: Q170, M200].