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Determinants of intention to purchase chicken in Italy: the role of consumer risk perception and trust in different information sources
Author(s) -
Stefani Gianluca,
Cavicchi Alessio,
Romano Donato,
Lobb Alexandra E.
Publication year - 2008
Publication title -
agribusiness
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.57
H-Index - 43
eISSN - 1520-6297
pISSN - 0742-4477
DOI - 10.1002/agr.20177
Subject(s) - purchasing , risk perception , perception , marketing , econlit , construct (python library) , business , sample (material) , government (linguistics) , food safety , advertising , psychology , political science , medicine , chemistry , linguistics , philosophy , medline , chromatography , pathology , neuroscience , computer science , law , programming language
Abstract The article investigates how purchasing intentions among a sample of Italian consumers are influenced by different levels of risk perception and their trust in food‐safety information provided by different sources such as the food industry, government agencies, or consumers' associations. The assessment of the determinants of intention to purchase was carried out by estimating a causal model for the chicken case in which attitudes, subjective norms, and perceived risk play a major role in determining buyer's behavior. In particular, the role of trust in influencing risk perception is highlighted either as a general construct or as specific constructs targeting food chain, policy actors, and the media. [EconLit citations: Q130, Q190, D120]. © 2008 Wiley Periodicals, Inc.