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Greek wine firms: determinants of export performance
Author(s) -
Karelakis Christos,
Mattas Konstadinos,
Chryssochoidis George
Publication year - 2008
Publication title -
agribusiness
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.57
H-Index - 43
eISSN - 1520-6297
pISSN - 0742-4477
DOI - 10.1002/agr.20159
Subject(s) - econlit , export performance , wine , business , marketing , industrial organization , competence (human resources) , competitive advantage , economics , food science , management , chemistry , medline , political science , law
Although extensive research on the importance of the determinant factors of export performance exists, only a few studies on the wine sector have been conducted. The present study examines the export performance determinants of Greek wine firms. Primary data were collected from Greek wine exporters through a mail survey. A combination of exploratory, confirmatory, and path analyses were employed. Factors that were either similar or dissimilar to existing knowledge appear to be important for success in the wine sector. The main success dimensions, in ascending order of importance, include (a) aspects of export competitive advantage (e.g., firm export competence, export channel knowledge, product adaptation, competitive price, and distributor support), (b) environmental factors (e.g., hostility and price competition), and channel relationship antecedents (e.g., information exchange and cooperation). Implications of the findings are discussed. [EconLit citations: Q100, Q130]. © 2008 Wiley Periodicals, Inc.