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The influence of wine attributes on region of origin equity: An analysis of the moderating effect of consumer's perceived expertise
Author(s) -
Perrouty Jean Philippe,
d'Hauteville François,
Lockshin Larry
Publication year - 2006
Publication title -
agribusiness
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.57
H-Index - 43
eISSN - 1520-6297
pISSN - 0742-4477
DOI - 10.1002/agr.20089
Subject(s) - wine , econlit , marketing , brand equity , agribusiness , moderation , business , advertising , economics , psychology , social psychology , food science , agriculture , political science , geography , chemistry , law , medline , archaeology