Premium
Analyzing greenhouse firm performance across different marketing channels
Author(s) -
Aramyan Lusine H.,
Ondersteijn Christien J.M.,
Lansink Alfons G.J.M. Oude,
van Kooten Olaf,
Wijnands Jo H.M.
Publication year - 2006
Publication title -
agribusiness
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.57
H-Index - 43
eISSN - 1520-6297
pISSN - 0742-4477
DOI - 10.1002/agr.20084
Subject(s) - econlit , agribusiness , data envelopment analysis , supply chain , distribution (mathematics) , common value auction , scale (ratio) , economics , econometrics , tobit model , industrial organization , business , microeconomics , marketing , agricultural science , statistics , mathematics , ecology , mathematical analysis , physics , environmental science , medline , quantum mechanics , political science , law , biology , agriculture
In recent years, supply chain performance measures have been in the spotlight of many authors. Many performance measures have been used. In this paper, efficiency was measured as an indicator of performance in the vegetable supply chain. The study consisted of two stages. In the first, data envelopment analysis (DEA) evaluated technical and scale efficiency of the Dutch vegetable sector relative to the type of final distribution (mixed marketing channels versus traditional auctions). In the second stage, a truncated regression model (TRM) was applied to explain grower efficiency from a managerial point of view. The results of the first stage showed that growers who sell their products through auctions are less efficient. The second stage revealed that variables such as firm size, age, ownership structure, and distribution channel strategy significantly contribute to the explanation of technical efficiency of the growers, while the variables firm location, firm size, and firm age affect their scale. [EconLit citations: Q130, L 100, and D440] © 2006 Wiley Periodicals, Inc. Agribusiness 22: 267–280, 2006.