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Farmer‐owned brands?
Author(s) -
Hayes Dermot J.,
Lence Sergio H.,
Stoppa Andrea
Publication year - 2004
Publication title -
agribusiness
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.57
H-Index - 43
eISSN - 1520-6297
pISSN - 0742-4477
DOI - 10.1002/agr.20018
Subject(s) - econlit , agribusiness , marketing , european union , business , agriculture , economics , agricultural science , international trade , political science , geography , law , environmental science , medline , archaeology
This report lays out the economic arguments in favor of the establishment of farmer‐owned brands in Midwestern agriculture and presents four case studies based on successful efforts in this area in the European Union and the United States. The case studies involve Parma Ham, Brunello di Montalcino wine, Vidalia onions, and a third‐party verification organization. The case studies show that these brands can be profitable for farmers, and emphasize the importance of restricting the supply of any successful brand. One of the case studies shows that this type of supply control can run afoul of antitrust regulations. [EconLit citations: Q130, Q180, R580.] © 2004 Wiley Periodicals, Inc. Agribusiness 20: 269–285, 2004.