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The demand impacts of chicken contamination publicity—a case study
Author(s) -
Dahlgran Roger A.,
Fairchild Dean G.
Publication year - 2002
Publication title -
agribusiness
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.57
H-Index - 43
eISSN - 1520-6297
pISSN - 0742-4477
DOI - 10.1002/agr.10033
Subject(s) - publicity , contamination , consumption (sociology) , revenue , economics , agricultural economics , business , advertising , biology , marketing , ecology , social science , accounting , sociology