Premium
Changes in beef consumption and retailing competitiveness in Brazil: A rapid appraisal
Author(s) -
Aguiar Danilo R.D.,
Silva Andrea Lago da
Publication year - 2002
Publication title -
agribusiness
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.57
H-Index - 43
eISSN - 1520-6297
pISSN - 0742-4477
DOI - 10.1002/agr.10013
Subject(s) - disadvantage , consumption (sociology) , enforcement , quality (philosophy) , business , marketing , key (lock) , production (economics) , industrial organization , economics , microeconomics , political science , social science , philosophy , epistemology , sociology , law , ecology , biology
This paper analyzed the competitiveness of beef retailing in Brazil. We carried out a rapid appraisal by means of extensive usage of secondary information, key informant semistructured interviews and direct observation all around the country. We found that beef has been losing competitiveness to other meats in part because of price disadvantage and in part because of marketing inefficiencies. The critical points are: the intermittent quality, unhealthy image and high price of beef, the low level of income of most consumers, inept enforcement of safety regulations, and failing vertical coordination. An important outcome of this study is that most of the problems faced by retailers do not depend only on them. However, retailers need to play a dominant role in dealing with these issues because they represent the most organized segment of the Brazilian beef system. [Econ‐Lit citations: L 660, L 810]. © 2002 Wiley Periodicals, Inc.