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Leveraging a Virtual Community of Practice to Participate in a Survey‐based Study: A Description of the METRIQ Study Methodology
Author(s) -
Thoma Brent,
Paddock Mike,
Purdy Eve,
Sherbino Jonathan,
Milne William Ken,
Siemens Marshall,
Petrusa Emil,
Chan Teresa
Publication year - 2017
Publication title -
aem education and training
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.49
H-Index - 9
ISSN - 2472-5390
DOI - 10.1002/aet2.10013
Subject(s) - infographic , medical education , social media , online community , psychology , computer assisted web interviewing , medicine , family medicine , computer science , world wide web , marketing , business , data mining
Objectives To power the METRIQ (Medical Education Translational Resources: Impact and Quality) Study adequately, we aimed to recruit > 200 medical students, residents, and attendings to complete a 90‐ to 120‐minute survey by leveraging a virtual community of practice (vCoP). Methods Participants were recruited using personal (conference campaign and e‐mails) and online (a study website and social media campaign utilizing Twitter, Facebook, blogs, podcasts, an infographic, and a YouTube video) techniques that leveraged relationships within a virtual community or practice. Participants received weekly survey reminders for 4 weeks and at the end of the rating period. Survey completion rates were calculated. Results A total of 380 potential participants completed an intake form (139 medical students, 120 residents, 121 attendings), 330 consented to participate, and 309 (81.3% of interested and 93.9% of consenting participants) completed the full survey (121, 88, and 100, respectively). The required sample size was achieved. Conclusions The METRIQ Study utilized a multimodal recruitment campaign that targeted a vCoP. It recruited large numbers of participants with high completion rates. Response rates could not be calculated given the uncertainty surrounding the number of individuals invited to participate.