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Steel‐based corporate diversification
Author(s) -
Nomura Hiroshi
Publication year - 1991
Publication title -
advanced materials
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 10.707
H-Index - 527
eISSN - 1521-4095
pISSN - 0935-9648
DOI - 10.1002/adma.19910031102
Subject(s) - diversification (marketing strategy) , materials science , electronics , order (exchange) , industrial organization , business , engineering physics , engineering , commerce , finance , marketing , electrical engineering
Essary: Kawasaki Steel is one of the world's largest steel producing corporations. Market pressures over the last few years have encouraged the company to diversify into the high technology sector in order to remain competitive. The Director of the company's high technology laboratories in Japan traces recent developments and outlines the aims of the company in, for example, electronics.