In Case You Haven't Heard…

South Dakota spent almost half a million dollars on an anti‐methamphetamine campaign that has drawn ridicule from the entire country — at least if Twitter is any guide. “Meth. We're on it.” does seem pretty tasteless at first glance. But Gov. Kristi Noem said if it gets attention, it's doing its job. The website ( onmeth.com ), billboards and ads have also drawn attention to the fact that there are other problematic addictions in this country besides opioids. Who's getting the money? An advertising agency — a whopping $1.4 million from the state, the Argus Leader reported last week. In the meantime, Indivior is getting lots of free advertising on Twitter, as well as free repping of its Suboxone medication, just as Emergent (and before it, Adapt, which it acquired) is getting for Narcan. And both are getting promoted by plenty of recipients of federal grants. Taxpayers: If the goal is to prevent or treat substance use disorder, your money is doing its job, even if there is a hefty profit factor included for the ad agencies, pharmaceutical companies and others.