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Eye to Heart to Mouth
Author(s) -
Peyton Jane
Publication year - 2005
Publication title -
architectural design
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.128
H-Index - 22
eISSN - 1554-2769
pISSN - 0003-8504
DOI - 10.1002/ad.87
Subject(s) - keying , order (exchange) , visual arts , advertising , communication , art , engineering , telecommunications , sociology , business , finance
Designing food shops is about so much more than creating a visually appealing environment. As Jane Peyton explains, in order to whet appetites you have to be sure not only of triggering shoppers' senses, but also of subliminally keying in to their emotions.