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The Tailored Home: Housebrand
Author(s) -
Fowlow Loraine
Publication year - 2007
Publication title -
architectural design
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.128
H-Index - 22
eISSN - 1554-2769
pISSN - 0003-8504
DOI - 10.1002/ad.436
Subject(s) - context (archaeology) , customer base , architectural engineering , base (topology) , management , sociology , engineering , marketing , business , history , archaeology , economics , mathematical analysis , mathematics
Abstract Loraine Fowlow describes how in Calgary, Alberta, Canada's fifth biggest city, John Brown has established Housebrand, a practice that is notable both for its innovative approach to residential design and for its adeptness in understanding its client base and the particular context of the Calgary housing market. The company has masterfully matched its own skills and services to customer demand in a way that is almost unprecedented within the architectural profession. Copyright © 2007 John Wiley & Sons, Ltd.