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Is Bigger Better? The Rise of Specialisation in Professional Practice
Author(s) -
Cramer James P,
Simpson Scott
Publication year - 2020
Publication title -
architectural design
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.128
H-Index - 22
eISSN - 1554-2769
pISSN - 0003-8504
DOI - 10.1002/ad.2546
Subject(s) - futures contract , service (business) , management , business , engineering management , engineering , economics , marketing , finance
Does the risk‐averse environment of the construction industry bring with it possible advantages of specialisation? James P Cramer and Scott Simpson , respectively a founder and senior fellow of the Design Futures Council international organisation, guide us through specific examples where firms have prospered through concentration on the delivery of certain types of buildings and have expanded the expertise of their staff outside the traditional architectural sphere to provide their clients with a more seamless service.