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Financing the Expanded Field: Adding Value Through Innovative Practice
Author(s) -
Bose Shumi
Publication year - 2018
Publication title -
architectural design
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.128
H-Index - 22
eISSN - 1554-2769
pISSN - 0003-8504
DOI - 10.1002/ad.2338
Subject(s) - diversification (marketing strategy) , entrepreneurship , field (mathematics) , value (mathematics) , sociology , service (business) , management , public relations , marketing , business , economics , political science , finance , computer science , mathematics , machine learning , pure mathematics
Is the architect's role primarily creative, commercial or service based? And what economic opportunities can be opened up by embracing more than one of these categories? London‐based teacher, curator and editor Shumi Bose looks at the multiple different ways qualified architects can earn a living in these financially challenging times. Highlighting examples from theory and practice on both sides of the Atlantic, she examines the options – from entrepreneurship to academia and from specialisation to diversification – and explores how some practitioners are making the most of new media and modes of collaboration.