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Mass Customisation: Designed in China, Produced Globally
Author(s) -
Ma Steven
Publication year - 2017
Publication title -
architectural design
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.128
H-Index - 22
eISSN - 1554-2769
pISSN - 0003-8504
DOI - 10.1002/ad.2238
Subject(s) - china , creativity , entrepreneurship , officer , business , point (geometry) , management , set (abstract data type) , chief executive officer , engineering , marketing , engineering management , computer science , political science , economics , law , finance , geometry , mathematics , programming language
Given the right level of creativity and entrepreneurship, designing for customised 3D printing can offer highly profitable business opportunities anywhere in the world. Xuberance is a case in point. Set up in Shanghai in 2014, the firm's innovative approach to working in both business‐to‐business and consumer markets has earned it huge international recognition and commercial success in an astoundingly short time. Cofounder and Chief Design Officer Steven Ma outlines the journey so far.