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A/B Architecture: Publicly Augmented Design
Author(s) -
Ratti Carlo,
Claudel Matthew
Publication year - 2016
Publication title -
architectural design
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.128
H-Index - 22
eISSN - 1554-2769
pISSN - 0003-8504
DOI - 10.1002/ad.2087
Subject(s) - architecture , adaptation (eye) , unconscious mind , citizen journalism , process (computing) , sociology , apathy , computer science , participatory design , software , engineering design process , architectural engineering , engineering ethics , human–computer interaction , engineering , psychology , world wide web , history , operations management , archaeology , neuroscience , psychoanalysis , programming language , operating system , cognition , parallels , mechanical engineering
Architects are sometimes criticised for prioritising aesthetics over functionality; but attempts to involve end users in building design all too often encounter apathy. Is a successful participatory design process possible? Carlo Ratti and Matthew Claudel of MIT's Senseable City Lab have been researching ways to make it so. Their solutions include an adaptation of the A/B testing method used in software development, together with means from questionnaires to immersive virtual systems that can draw both conscious and unconscious public feedback while maintaining architects' central role.

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