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‘Super‐Natural’: Parametricism in Product Design
Author(s) -
Lovegrove Ross
Publication year - 2016
Publication title -
architectural design
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.128
H-Index - 22
eISSN - 1554-2769
pISSN - 0003-8504
DOI - 10.1002/ad.2030
Subject(s) - scope (computer science) , architecture , product design , product (mathematics) , natural (archaeology) , computer science , architectural engineering , engineering , manufacturing engineering , systems engineering , history , visual arts , art , archaeology , programming language , geometry , mathematics
As a stylistic movement, Parametricism has the scope to move beyond the limits of architecture, penetrating adjacent disciplines. Renowned industrial designer Ross Lovegrove , known as ‘Captain Organic’ for his nature‐inspired designs, acknowledges the potential of ‘new codes of creation’ being incubated in architecture schools for product design, accelerating innovation across materials, structures and manufacturing technologies.

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