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Masala City Urban Stories from South Asia
Author(s) -
Ashraf Kazi K
Publication year - 2005
Publication title -
architectural design
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.128
H-Index - 22
eISSN - 1554-2769
pISSN - 0003-8504
DOI - 10.1002/ad.138
Subject(s) - consumerism , indian subcontinent , south asia , geography , advertising , media studies , economy , history , political science , sociology , ancient history , business , law , economics
‘Fusion and remix are now the cultural engines from Mumbai to Macao.’ Kazi K Ashraf ruminates on the distinct masala, with its ‘potent, spicy content’, that is emerging from India. Fuelled by transnational forces and consumerism, it departs from any mix the subcontinent has previously experienced in homespun form. Copyright © 2005 John Wiley & Sons, Ltd.